Social Media Influencer's Outlet: Employees Charged with Embezzlement (2025)

A glittering brand, a shocking betrayal. What looked like the perfect blend of fame and business success has turned into a high-profile financial scandal. The Crime Branch has now filed a detailed chargesheet uncovering an alleged embezzlement of ₹66 lakh from a jewellery outlet owned by social media personality and actor Krishnakumar’s daughter, Diya Krishna. But here’s where it gets truly unsettling — the accused weren’t outsiders trying to infiltrate the business; they were trusted employees from within her own team.

According to the investigation, three women working at the store — Vineetha Juliette, Divya Franklin, and Radhakumari — along with Vineetha’s husband, Adarsh, have been formally charged. The authorities allege that over two years, the group secretly diverted customer payments meant for the company into their personal accounts. Their method was deceptively simple: instead of showing customers the store’s official QR code, they displayed codes linked to their own bank accounts whenever Diya Krishna was not physically present at the outlet.

Adarsh’s name, sources say, was only added to the chargesheet later, after investigators found conclusive evidence tying him to the alleged crime. All four now face multiple charges, including criminal breach of trust, cheating, theft, and misappropriation. The investigation claims that the misappropriated funds were spent on luxury items — from gold ornaments to vehicles — painting a picture of indulgence built on deceit.

Interestingly, this case didn’t start under the Crime Branch’s radar. It began as a routine investigation by the Museum Police before being handed over to senior officers once the evidence pointed to a large-scale conspiracy. And this is the part most people miss: soon after Diya Krishna and her father lodged a complaint accusing the employees of fund diversion, the same employees countered with their own allegations. They accused the actor and his family of harassment, abduction, and threats — claims that are still under separate investigation.

However, preliminary findings suggest that the accusations made against the actor’s family lack substantial proof — though officials maintain the final inquiry is still ongoing. The controversy now stands at a crossroads: on one side, a celebrity family claiming betrayal by their employees; on the other, the accused insisting they are victims of intimidation. Who’s telling the truth?

This case raises a tough question: How much trust should business owners place in their own staff, especially when personal connections blur professional lines? And what does this incident say about accountability in influencer-run businesses, where public image often overshadows internal management? Share your thoughts — was this simply greed, or is there more to this glittering scandal than meets the eye?

Social Media Influencer's Outlet: Employees Charged with Embezzlement (2025)

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